Lead Attribution
Track where every franchise lead originates and which channels actually produce qualified conversations, validations, and closed deals across brands and territories.
Multi-Touch Attribution
Capture and analyze multiple interactions across a lead’s journey, such as ads, emails, referrals, and direct visits, to understand how different touchpoints contribute to conversion.
Channel Performance Insights
See which marketing channels generate the highest-quality leads and the best ROI. Compare performance across paid, organic, referral, and campaign-driven sources.
Source-Based Lead Tracking
Automatically record the origin of every lead, including campaign name, source, medium, and referrer. Attribution data stays permanently linked to the lead record.
Data Consolidation & Attribution Reports
Combine marketing and sales data into unified attribution reports. Understand which sources influence pipeline, conversions, and revenue without exporting data or using external tools.
